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Some secrets are worth sharing...
The surface of Crème de la Mer counters at Selfridges were transformed into touch-sensitive digital displays creating talkability and Buzz. When customers put their hands or Crème de la Mer product onto the counters, secrets are revealed. In addition, a blogger outreach campaign was developed to support the launch of Crème de La Mer’s secret surfaces. The aim was to educate existing and new customers on the four moisturisers in the Crème range and the stories behind the products and brand.
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