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Some secrets are worth sharing...
The surface of Crè€me de la Mer counters at Selfridges were transformed into touch-sensitive digital displays creating talkability and Buzz. When customers put their hands or Crè€me de la Mer product onto the counters, secrets are revealed. In addition, a blogger outreach campaign was developed to support the launch of Crè€me de La Mer’s secret surfaces. The aim was to educate existing and new customers on the four moisturisers in the Crè€me range and the stories behind the products and brand.
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