Notonthehighstreet
During my time as Head of Design the Team won: 'Best in House Design Team of the Year award at the Fresh Awards 2014 for print ads produced for an editorial Partnership with the Saturday Times Magazine. Also the In house design Awards-2016 Winner Best project for TV Ad ~ Valentine's & Mothers Day, TV AD ~ were produced by the in-house team. Worked closely with the Head of Copy to develop both ADs ~ with 13% less budget than the agency, achieving 28% greater awareness for the Brand.
Featured is a snapshot of some of the projects I Art Directed and oversaw during my time at the brand, Outdoor, Print Ad, e-commerce, PPC, Email-Marketing, Social, Press days, Campaign installations, Exhibition design, App icon, Taxi Wrap, Brand Collaborations, Video and TV.
Farewell to boring Tube card panels
This series of three card panels looked at the thought process of a gift giver trying to find the perfect Christmas present. Insight and humour came together with a first-person tone of voice, bringing to life the care and attention that goes into truly thoughtful gift-giving.
The Dadpreneur campaign was a new business initiative to attract more male partners to the site, encouraging them to start a new business to enable them to have more time to spend with their children. The campaign generated over one hundred leads and ten new partners.
The Times Reactive advertisements
This 36-week campaign was a unique media venture with The TIMES, requiring bespoke creative each week based on the editorial section ‘What I Have Learnt...’ The brief was to create a bespoke ad each week that not only complemented the editorial on the preceding spread but also worked as a stand-alone ad, for those readers who did not read the article or failed to make the connection.
The nature of editorial is very fluid so the profile brief changed frequently, often right up until the publication went to press. When possible, we shot images to communicate a concept but also had to work with existing imagery and use copy to convey the concept. Brand awareness amongst TIMES readers increased by 25% within the first seven weeks.
Valentine’s Campaign: Love Your Story
Valentine's Day campaign focused on an insight that every couple has a story and true love stories can be a powerful reminder of what this gifting occasion is all about.
We built the campaign around nine couples, young and old, who shared their love story in short films which were then incorporated into all channels of the campaign. The videos had over ten thousand views on YouTube, generated social media buzz, and provided a sound foundation for the brand to talk about thoughtful gifting.
Colour Saturday was a celebration of the UK and Ireland’s best small creative businesses and the colour they bring to Christmas through their inspiring products. Launch event - Edinburgh, Manchester, London. (Digital/Online)
North West Outdoor Campaign
NOTHS is a discerning curator of beautiful premium presents made by a clever human, otherwise hard-to-find creative people - The aim was to drive new customer acquisition by educating and inspiring future customers in the North West of England. Launch event - Edinburgh, Manchester, London.