Clinique

Clinique for Men is one of best-known premium male grooming brands in the world. Story was commissioned to re-launch the brand online, re-imagining its digital presence, introducing e-commerce functionality for the first time and producing content to create a richer audience experience.A series of five films were created exclusively for the new Clinique for Men site. Featuring key products from the range, the films educated a traditionally hard-to-reach male audience on how to improve the condition of their skin.