Jo Malone

Each Jo Malone fragrance is inspired by a real moment, informing our approach to taking the brand online. A richly narrative experience was designed to inspire individuality and self-expression in much the same way the Jo Malone collection does with scent. The site expands on the brand’s philosophies, including Fragrance Combining™ and Scent Surround™, practically presenting how fragrance can be worn and used to dress a home to create a bespoke signature effect. An intuitive shopping experience also makes it easy for audiences to locate their nearest boutique or buy online.