Links

Building on Story’s Brand Discovery process, the redesign aimed to communicate the ‘wit, spirit and heart of London’ by telling the story of the brand’s heritage and the way its products connect people. At the heart of the site is a continuous, fluid display that replicates the experience of browsing jewellery trays in high-end retail environments. Each item is displayed with product information, stories and links to Links of London’s social media channels, driving traffic to and from its blog, Twitter and Facebook presences, and generating conversation.