Historic Newspapers

Art Direction for Historic Newspapers rebrand. I was responsible for the creative direction and visual treatment taking ownership of the shoot budget, production and casting. Selecting a professional team including a photographer, stylist, MUA and set builder to fit the brand's budget and aesthetic. Negotiating preferable rates with agencies and studios. Overseeing the retouching and delivery process of all assets on time and on budget. 

The brand has seen parabolic success since the rebrand smashing targets by over 300%