Everyone’s got favourites.


 

Some people are too special for average gifts.

This concept is about reserving Wonderbly books for a handful of your favourite people at Christmas. A Wonderbly book is something meaningful and so personal that it says “You’re my favourite”.

Also positions the brand as premium and
worth a bit of extra money.

360 Campaign across all channels

Rolled out across phases
Earlybird
Christmas Shop
Black Friday
LOD's